We are excited to announce a new partnership with Amazon Publisher Services (APS) that not only provides more effective ad quality protection against malware but also offers a turnkey way for shared partners to enable the Ad Lightning script across all of your demand.
Benefits of the APS Connections Marketplace:
100% coverage for APS impressions: Direct integration into Amazon iframes provides best-in-class protection for malware, redirects, and other unwanted ads & ad categories.
Option to extend coverage beyond APS: Publishers can opt to inject the ADL script into their page header via the APS integration to expand ad quality coverage to ALL demand sources.
No dev resources required: one-step integration allows APS to inject the Ad Lightning script into the header of your page.
Launch as soon as you are ready: Just say the word and ADL & APS can enable blocking across your entire site(s) and will work with you to monitor and QA the launch.
What's the setup process like?
Once you confirm you're interested in the integration and agree to terms with Amazon, the setup process is simple and requires nothing more to be done on your end. Below is the workflow that would follow:
Your ADL Account Manager will send a kickoff email that includes all relevant parties. (Client, ADL, and APS teams).
This email will include a unique APS ID that the Amazon team will implement on their end as well as confirmation of a launch date.
Either the ADL or Amazon team will confirm once the integration is live. Typically, the initial launch is live on a small percentage of inventory and will scale throughout the day until we've live on 100% of your inventory (APS & other demand served via GAM).
You'll have immediate access to the data via the Ad Lightning UI
Your ADL account team will provide additional training and support to ensure the ongoing success of the partnership.
Note: If you are currently integrated with a different AQ vendor in your header, it is preferred that the script is paused/removed for the ADL trial.