If you are an existing Ad Lightning and APS client, turning our script on via the APS Connections Marketplace integration will provide the best possible coverage for your APS inventory.
What's the setup process like?
Once you confirm you're interested in the integration and agree to terms with Amazon, the setup process is simple and requires nothing more to be done on your end. Below is the workflow that would follow:
Your ADL Account Manager will send a kickoff email that includes all relevant parties. (Client, ADL and APS teams)
This email will include a unique APS ID that the Amazon team will implement on their end as well as confirmation of a launch date.
Either the ADL or Amazon team will confirm once the integration is live. Typically, the initial launch is live on a small percentage of inventory and will scale throughout the day until we've live on 100% of Amazon inventory.
You'll also have access to a new dropdown in your account called '[InsertSiteName]-APS'. You will have the option to allow the Amazon team to have access to your APS data in their Ad Lightning account so they can keep a close eye on things as well.
What will this integration provide that I'm not currently getting?
Been a client of ours for a while? Confused about what you'll get out of this integration? Let's take a step back and explain...
APS/TAM uses cross-domain iFrames to serve some of their demand. Browsers can sometimes prevent visibility into these cross-domain frames. To ensure full coverage in these cases, Ad Lightning runs other offline processes to identify and block problematic ads in real-time.
With the APS integration, the Ad Lightning script is loaded within the cross-domain frame providing additional visibility & coverage for problematic ads and expanded coverage for category & custom blocks.
Still have questions? Reach out to your Account Manager and they can help!