If you're an Ad Lightning (ADL) and APS client, our integration with the APS Connections Marketplace allows for enhanced coverage of APS/TAM inventory. Enabling the Ad Lightning script through this integration ensures the best possible protection and visibility across your APS inventory.
Setup Process
Once you confirm your interest and agree to terms with Amazon, the setup process is simple and requires no additional work on your part. Here's how it works:
Kickoff Email
Your ADL Account Manager will send a kickoff email to all relevant stakeholders (Client, ADL, and APS teams).APS ID & Launch Date
The email will include a unique APS ID created by the ADL team to be implemented by Amazon, along with confirmation of the planned launch date.Go-Live & Scaling
The ADL or Amazon team will notify you once the integration is live. The rollout typically begins with a small percentage of your inventory and scales up to 100% throughout the day.New Account View
A new dropdown will appear in your Ad Lightning dashboard labeled[InsertSiteName]-APS. You’ll also have the option to allow the Amazon team access to your APS data within Ad Lightning for improved collaboration and monitoring.
What are the benefits?
If you're already an Ad Lightning client, you might wonder what this integration adds. Here's a breakdown:
APS/TAM serves some demand through cross-domain iFrames, which can limit visibility due to browser restrictions. Normally, Ad Lightning addresses this using offline processes to identify and block problematic ads.
With the APS integration:
The Ad Lightning script loads within the cross-domain frame, enabling real-time visibility.
You gain expanded coverage for problematic ads.
You get enhanced support for category and custom blocking.
Still have questions? Reach out to your Account Manager and they can help!