In addition to protecting against malicious ads, Ad Lightning’s technology offers robust filtering capabilities to block ads based on specific categories or brands. This functionality is designed to enhance the user experience by excluding content that may be irrelevant or inappropriate for your audience.
Below is a list of our current sensitive categories. Each category is meticulously defined and encompasses a wide range of related signatures. Our AI content moderation tool continually updates these signatures, adding new ones daily to ensure the most accurate and up-to-date filtering. This dynamic approach allows us to effectively manage and block ads based on your specified criteria, ensuring a more controlled and relevant ad environment.
For current clients who want to adjust which categories are being blocked, go to Settings > Denylist > Category. After making your changes, don’t forget to click Save Changes.
Sensitive Category List
Alcohol
Cannabis - Cbd/thc Products
Crisis/controversy Marketing
Dating Services
Gambling
Hate & Profanity
Health - Healthcare
Health - Dietary Supplements
Health - Pharmaceuticals
Health - Sexual Health
Health - Telehealth
Politics
Politics - Negative
Religion
Sexualized & Adult Content
Supernatural
Swimwear
Tobacco and Nicotine Products
Unsavory Content
Abortion (coming soon)
Economy & Inflation (coming soon)
Education & Parental Rights (coming soon)
Foreign Policy (coming soon)
Immigration (coming soon)
Category Definitions and Sample Ads
Alcohol
High Level Definition: Ads related to the promotion and consumption of alcoholic beverages, often emphasizing lifestyle and celebratory contexts.
Promotional Alcohol Ads: Ads that highlight the appeal or benefits of alcoholic beverages, focusing on the product rather than its effects.
Lifestyle Advertising: Ads associating alcohol with social status, enjoyment, or success, portraying it as integral to a desirable lifestyle.
Celebratory Content: Ads depicting alcohol as a key element in celebrations or social gatherings, emphasizing its role in festivity.
Everyday Integration: Ads integrating alcohol into everyday scenarios or popular culture, suggesting it enhances ordinary activities or experiences.
Exaggerated Claims: Ads making bold claims about the benefits of alcohol, such as enhancing social interactions or improving relaxation, often overstating its positive attributes.
Keywords
alcohol promotion; lifestyle ads; celebratory drinks; social status alcohol; everyday alcohol use; exaggerated alcohol benefits; festive beverages; alcohol consumption; product appeal; alcohol in culture
Sample of ads for this category:
Cannabis - CBD/THC Products
High Level Summary: Ads for cannabis products focusing on benefits, wellness claims, and recreational appeal.
Promotional Cannabis Ads: Ads highlighting the benefits or effects of CBD or THC products.
Wellness Claims: Ads associating CBD products with health and wellness benefits, emphasizing stress relief and overall well-being.
Lifestyle Appeal: Ads portraying cannabis products as essential for a modern, balanced lifestyle, enhancing everyday experiences.
Recreational Appeal: Ads depicting THC products as central to social enjoyment or relaxation, focusing on their role in leisure activities.
Exaggerated Benefits: Ads making bold or unverified claims about CBD or THC effects, such as miraculous health improvements or instant relief.
Keywords
CBD benefits; THC products; wellness cannabis; recreational cannabis; lifestyle cannabis; stress relief CBD; cannabis health claims; THC relaxation; modern cannabis; exaggerated CBD effects
Sample of ads for this category:
Crisis & Controversy Marketing
High Level Definition: Ads that leverage provocative, controversial, or emotionally charged content to capture attention, drive engagement, and generate buzz, often by pushing boundaries or exploiting sensitive issues.
Shock Advertising: Ads that use shocking or provocative content to grab attention and stand out. This includes extreme visuals, sensationalized messages, or boundary-pushing themes designed to disrupt conventional norms and provoke strong reactions. The intent is to create memorable impressions and drive discussion.
Exploitation of Sensitive Topics: Ads that take advantage of current or recent sensitive issues, such as high-profile incidents, tragedies, or social controversies. This includes content that leverages events like celebrity deaths, natural disasters, or social movements to elicit emotional responses and attract attention, often with a focus on capitalizing on the heightened public interest.
Fear-Based Tactics: Ads that employ fear or urgency to drive engagement and compel action. This includes using alarming or distressing scenarios, fake emergency alerts, or exaggerated threats to create a sense of urgency or anxiety. The goal is to prompt immediate reactions or responses from the audience.
Controversial Claims: Ads that make bold or controversial statements to provoke debate or attract attention. This includes ads that challenge widely accepted beliefs, present polarizing opinions, or make provocative comparisons to stir public discourse and increase visibility.
Emotional Manipulation: Ads that use emotionally charged content to manipulate audience feelings and drive engagement. This includes leveraging sentiments such as guilt, anger, or sympathy to elicit strong emotional responses and encourage interactions, shares, or participation.
Keywords
shock ads; provocative marketing; sensitive topics exploitation; fear-based tactics; controversial statements; emotional manipulation; boundary-pushing ads; crisis marketing; polarizing content; urgent appeals
Sample of ads for this category:
Dating Services
High Level Definition: Ads for platforms and services designed to facilitate romantic connections, companionship, and related advice, including various methods for finding partners and enhancing personal relationships.
Dating Platforms: Ads for online and mobile platforms that facilitate romantic connections and matchmaking. This includes websites and apps dedicated to helping individuals find dating partners, long-term relationships, or marriage. These ads often highlight unique features, success stories, and user benefits.
Companionship and Advice: Ads offering services and resources aimed at enhancing dating experiences and personal relationships. This includes dating advice services, relationship coaching, and support for singles looking to improve their social and romantic lives. Ads may promote workshops, one-on-one consultations, or online resources.
Affair-Seeking Services: Ads promoting services or platforms that cater to individuals seeking extramarital affairs or discreet encounters. This includes platforms that facilitate non-monogamous relationships or secretive dating arrangements, often with an emphasis on privacy and confidentiality.
Matchmaking Services: Ads for personalized matchmaking services that provide tailored assistance to individuals seeking meaningful relationships. This includes professional matchmakers who offer curated introductions and personalized dating plans based on individual preferences and goals.
Dating Events and Experiences: Ads for events and experiences designed to bring singles together in social settings. This includes speed dating events, singles mixers, and themed social gatherings aimed at facilitating connections in a relaxed and enjoyable environment.
Keywords
dating apps; online matchmaking; relationship coaching; dating advice; extramarital affairs; discreet encounters; personalized matchmaking; dating platforms; singles events; speed dating; social mixers; relationship workshops; dating services; romantic connections; non-monogamous dating; privacy in dating
Sample of ads for this category:
Gambling
High Level Definition: Ads related to gambling activities, encompassing both online and physical gambling establishments, as well as associated services and applications.
Online Gambling: Ads promoting online gambling platforms such as casinos, sports betting sites, online poker rooms, and bingo games. This includes advertisements for virtual gaming experiences and interactive betting options.
Gambling Apps: Ads for mobile applications and software designed for gambling, including sports betting apps, casino games, and other betting tools. This covers promotions for both free and real-money gambling apps.
Physical Casinos: Ads for traditional, brick-and-mortar casinos and betting establishments, including promotions for casino resorts, gaming floors, and in-person gambling events.
Gambling Services: Ads for services related to gambling, such as gambling addiction support services, betting systems, or casino memberships.
Promotional Offers: Ads featuring special offers, bonuses, or incentives related to gambling, including sign-up bonuses, free bets, and loyalty rewards
Keywords
online casinos; sports betting; virtual poker; bingo games; mobile gambling apps; casino apps; sports betting apps; real-money betting; brick-and-mortar casinos; casino resorts; gaming floors; in-person betting; gambling addiction support; betting systems; casino memberships; gambling promotions; sign-up bonuses; free bets
Sample of ads for this category:
Hate & Profanity
High Level Definition: Ads featuring or endorsing hate speech, offensive language, or discriminatory content, including materials that promote intolerance or use profane language.
Hate Speech: Ads that feature or endorse speech that discriminates, intimidates, or shows hostility towards individuals or groups based on attributes such as race, religion, ethnicity, gender, sexual orientation, or other protected characteristics. This includes content that promotes or normalizes hatred and intolerance.
Promotion of Hate Groups: Ads that promote, support, or endorse hate groups, extremist organizations, or ideologies that advocate for violence, discrimination, or intolerance. This includes content that aligns with or advances the agendas of such groups.
Profane Content: Ads that contain or promote offensive language, vulgar expressions, or profanity. This includes content that uses explicit or crude language intended to shock or offend, as well as ads that incorporate derogatory or abusive terms.
Discriminatory Content: Ads featuring or endorsing discriminatory practices or attitudes towards individuals or groups based on their personal characteristics or beliefs. This includes content that perpetuates stereotypes or supports exclusionary practices.
Offensive Imagery: Ads utilizing disturbing or inappropriate visuals intended to provoke strong negative reactions or perpetuate offensive messages. This includes graphic images that are designed to shock or offend viewers.
Keywords
hate speech; offensive language; discriminatory content; intolerance promotion; hate groups; extremist ideologies; profane content; vulgar expressions; explicit language; derogatory terms; abusive language; discriminatory practices; stereotypes; exclusionary content; offensive imagery; graphic content
Sample of ads for this category:
Health - Dietary Supplements
High Level Definition: Ads for dietary supplements designed to improve health, performance, or nutrition, including various types of nutritional aids and specialty products.
Supplement Promotion: Ads for dietary supplements aimed at enhancing overall health or physical performance. This includes products designed to support general wellness, boost energy levels, and improve physical endurance.
Nutritional Aids: Ads for vitamins, minerals, and nutritional supplements intended to support specific health needs or dietary deficiencies. This encompasses multivitamins, single-nutrient supplements, and products formulated to aid in muscle building or physical recovery.
Digestive and Cleansing Products: Ads for supplements that support digestive health and detoxification. This includes products such as digestive aids, fiber supplements, and cleanses designed to enhance gut health and promote regularity.
Specialty Supplements: Ads for specialized dietary supplements targeting specific health concerns or conditions, such as joint health, cognitive function, or immune support. These products are often marketed with unique claims related to their intended benefits.
Herbal and Natural Remedies: Ads for herbal supplements and natural remedies that promote health and well-being. This includes extracts, teas, and other plant-based products that are used for various therapeutic purposes.
Keywords
dietary supplements; health supplements; performance enhancers; wellness products; energy boosters; vitamins; minerals; multivitamins; muscle building supplements; recovery aids; digestive aids; fiber supplements; detox products; gut health; specialty supplements; joint health; cognitive function; immune support; herbal remedies; natural supplements; plant-based remedies; therapeutic supplements
Sample of ads for this category:
Health - Pharmaceuticals
High Level Definition: Ads related to pharmaceutical products used for diagnosing, treating, or preventing health conditions, including both prescription and over-the-counter medications.
Medication Ads: Ads featuring pharmaceutical products designed to manage or treat various health conditions. This includes both prescription and over-the-counter medications, highlighting their benefits, uses, and potential side effects.
Prescription Medications: Ads for prescription drugs that require a doctor's authorization, including detailed information about the medication’s purpose, benefits, potential side effects, and usage instructions.
Over-the-Counter (OTC) Medications: Ads for medications available without a prescription, including common products for pain relief, cold and flu remedies, and other health-related treatments. These ads typically focus on product benefits, usage instructions, and any potential side effects.
Specialty Pharmaceuticals: Ads for specialized medications used for complex or chronic conditions, such as biologics or advanced therapies. This includes ads for treatments that may involve detailed patient information and adherence support.
Pharmaceutical Services: Ads for services related to pharmaceuticals, including prescription fulfillment services, medication management programs, and patient support services for adherence and safety.
Keywords
pharmaceutical ads; medication management; prescription drugs; OTC medications; over-the-counter products; pain relief meds; cold and flu remedies; specialty pharmaceuticals; biologics; advanced therapies; medication benefits; side effects; patient support services; prescription fulfillment; medication adherence
Sample of ads for this category:
Health - Sexual Health
High Level Definition: Ads related to sexual health, including services, products, and educational resources focused on sexual wellness, contraception, and sexual health care.
Sexual Wellness: Ads promoting products and services aimed at enhancing sexual health and well-being, including prevention and treatment of sexually transmitted diseases (STDs) and sexually transmitted infections (STIs), as well as health products like lubricants and intimacy enhancers.
Contraception: Ads for a range of birth control methods and contraceptives, including hormonal methods such as pills and implants, barrier methods like condoms, and emergency contraception products.
Sexual Health Care Providers: Ads for clinics and organizations specializing in sexual health services, including medical services and educational resources.
Sexual Health Counseling: Ads for counseling and therapy services related to sexual health, including relationship counseling and sexual dysfunction therapy.
Sexual Health Products: Ads for products designed to support sexual health, including diagnostic tools for home use and educational kits.
Keywords
sexual wellness; STD prevention; STI prevention; intimacy enhancers; lubricants; contraception methods; birth control pills; condoms; emergency contraception; sexual health clinics; sexual health services; sexual health counseling; sexual dysfunction therapy; diagnostic tools
Sample of ads for this category:
Health - Telehealth
Definition: Ads promoting remote healthcare services and virtual medical consultations.
Remote Healthcare Services: Ads promoting telehealth services providing medical care through digital platforms.
Virtual Consultations: Ads emphasizing the convenience and accessibility of virtual medical consultations.
Technology for Telehealth: Ads focusing on the technology and platforms used to facilitate remote health services.
Keywords
remote healthcare; telehealth services; virtual consultations; digital health platforms; remote medical care; telemedicine technology; virtual doctor visits; online health consultations; telehealth platforms; digital health services
Sample of ads for this category:
Politics
High Level Definition: Ads related to political campaigns, endorsements, and voter engagement.
Political Campaigns: Ads promoting political candidates, parties, or platforms, including campaign support ads.
Personal Stories: Ads featuring personal anecdotes or testimonials that highlight candidates' values and character.
Endorsements: Ads endorsing individuals or organizations to build credibility without targeting opponents.
Focus on Solutions: Ads emphasizing proposed solutions to key issues rather than criticizing opponents.
Encouraging Participation: Ads motivating voters to engage, support, or vote, highlighting the importance of their participation in democracy.
Keywords
political campaigns; candidate ads; party platforms; campaign support; candidate values; political endorsements; political endorsements; voter engagement; voter participation; democratic involvement; election ads; voter motivation
Sample of ads for this category:
Politics - Negative
High Level Definition: Ads using negative tactics to criticize or undermine political opponents.
Attack Ads: Ads focusing on criticizing candidates rather than promoting their own policies or qualities.
Fear-Mongering: Ads using fear or anxiety to manipulate emotions about opposing candidates.
Misrepresentation: Ads distorting or misrepresenting facts about a candidate.
Character Assassination: Ads aiming to damage a candidate's reputation through personal attacks rather than policy discussion.
Exaggeration: Ads exaggerating statements or actions of a candidate to create a negative impression.
Keywords
attack ads; negative campaigning; candidate criticism; fear-mongering; emotional manipulation; misrepresentation; fact distortion; character assassination; personal attacks; reputation damage; exaggerated claims; negative impressions; political attacks; opponent criticism; misleading ads
Sample of ads for this category:
Religion
High Level Definition: Ads related to religious beliefs, organizations, services, and products.
Religious Promotion: Ads for religious organizations, institutions, or leaders, including churches, temples, mosques, and religious figures.
Religious Study: Ads promoting religious texts, educational resources, and study materials, such as scriptures and online courses.
Faith-Based Services: Ads for services related to religious practices or spiritual guidance, including counseling and spiritual retreats.
Religious Events: Ads for events associated with religious observances, holidays, and community gatherings.
Religious Products: Ads for products related to religious practices, such as devotional items and ceremonial tools.
Keywords
religious organizations; church ads; temple promotions; mosque ads; religious leaders; religious texts; scripture study; educational resources; faith-based services; spiritual guidance; counseling services; spiritual retreats; religious events; holiday observances; community gatherings; devotional products; ceremonial tools; religious merchandise
Sample of ads for this category:
Sexualized & Adult Content
High Level Definition: Ads featuring explicit or mature content designed to provoke sexual arousal or fantasy.
Explicit Visuals: Ads with graphic depictions of sexual activities, nudity, or adult scenarios.
Sensual Imagery: Ads using suggestive or erotic visuals to appeal to sexual desires or fantasies.
Adult-Themed Content: Ads incorporating mature themes related to sexual behavior or relationships, intended for a mature audience.
Erotic Narratives: Ads with overtly sexual undertones or romantic elements, aiming to engage through descriptive language.
Intimate Ads: Ads focusing on private aspects of sexuality, including explicit discussions or depictions of intimate behavior.
Keywords
explicit visuals; graphic sexual content; nudity; adult scenarios; sensual imagery; erotic visuals; mature themes; sexual behavior; romantic elements; erotic narratives; intimate content; sexual arousal; mature audience; private sexuality; explicit discussions; intimate behavior
Sample of ads for this category:
Supernatural
High Level Definition: Ads related to supernatural beliefs, practices, and services, covering various mystical and esoteric themes.
Supernatural Practices: Ads promoting practices such as astrology, psychic readings, and tarot consultations.
Occult Services: Ads for services involving magic, witchcraft, and other occult practices, including divination and ritual services.
Future Predictions: Ads focused on horoscopes, psychic predictions, and other methods of forecasting the future.
Supernatural Products: Ads for products related to supernatural and occult practices, including ritual tools, crystals, and spiritual guides.
Keywords
supernatural practices; astrology; psychic readings; tarot consultations; occult services; magic; witchcraft; divination; ritual services; future predictions; horoscopes; psychic predictions; supernatural products; ritual tools; crystals; spiritual guides; mystical themes; esoteric practices
Sample of ads for this category:
Swimwear
High Level Definition: Ads promoting swimwear and related lifestyle products, emphasizing various aspects of swimwear fashion and use.
Swimwear: Ads for swimwear items such as bikinis, one-piece swimsuits, swim trunks, and rash guards for all ages.
Brands and Collections: Ads featuring specific swimwear brands or seasonal collections.
Prominent Swimwear: Ads featuring individuals in swimwear, including fashion and lifestyle ads or celebrity endorsements.
Swimwear Lifestyle: Ads using swimwear to promote related lifestyle products or experiences, such as vacation ads, beach accessories, and lifestyle campaigns.
Keywords
swimwear ads; bikinis; one-piece swimsuits; swim trunks; rash guards; swimwear brands; seasonal collections; swimwear fashion; celebrity endorsements; beachwear; vacation ads; beach accessories; swimwear lifestyle; fashion swimwear; lifestyle campaigns; swimwear trends
Sample of ads for this category:
Tobacco and Nicotine Products
High Level Definition: Ads for tobacco and nicotine products, including traditional and alternative forms of consumption.
Tobacco Products: Ads promoting traditional tobacco products such as cigarettes, cigars, and pipe tobacco.
Nicotine Alternatives: Ads for nicotine delivery products like e-cigarettes, vapes, and smokeless tobacco.
Tobacco Accessories: Ads for accessories related to tobacco consumption, including cigarette holders, lighters, matches, rolling papers, and humidors.
Tobacco-Related Services: Ads for services associated with tobacco consumption, such as tobacco shops and subscription services.
Keywords
tobacco products; cigarettes; cigars; pipe tobacco; nicotine alternatives; e-cigarettes; vapes; smokeless tobacco; tobacco accessories; cigarette holders; lighters; matches; rolling papers; humidors; tobacco shops; tobacco subscription services; nicotine delivery systems
Sample of ads for this category:
Unsavory Content
High Level Definition: Ads featuring content that is distasteful, shocking, or offensive, designed to provoke discomfort or repulsion.
Distasteful Imagery: Ads featuring graphic or unsettling visuals related to bodily functions, extreme health issues, or other offensive topics. This includes explicit depictions of medical conditions or bodily fluids, graphic imagery of injuries or diseases, and generally repulsive content.
Shocking Content: Ads using provocative or disturbing elements to elicit a strong emotional reaction. This includes sensationalized or exaggerated themes intended to shock, disturbing visuals or narratives, and content that manipulates emotions through extreme or unsettling subject matter.
Offensive Humor: Ads relying on humor or satire likely to be perceived as offensive or inappropriate. This includes jokes targeting sensitive issues or groups and content using shock value or taboo subjects in a manner likely to offend.
Keywords
distasteful imagery; graphic visuals; unsettling content; extreme health issues; offensive topics; medical conditions; bodily fluids; injury images; disease visuals; repulsive content; shocking content; provocative ads; disturbing visuals; sensationalized themes; exaggerated content; offensive humor; inappropriate satire; taboo subjects; emotional manipulation; extreme subject matter
Sample of ads for this category:
Weapons & Violence
High Level Definition: Ads related to the promotion or depiction of weapons and violent behavior, including combat and self-defense equipment.
Weapon Promotion: Ads promoting or depicting the use, sale, or distribution of weapons, including firearms, ammunition, explosives, and other dangerous items.
Violent Behavior: Ads that glorify or incite violence, depicting violent acts, promoting violent behavior, or advocating for the use of force or aggression.
Combat Gear: Ads for gear or equipment designed for self-defense or combat situations, including military equipment, self-defense tools, and tactical gear. This includes content that could contribute to or encourage violent actions.
Keywords
weapon promotion; firearms; ammunition; explosives; dangerous items; violent behavior; violence glorification; violent acts; aggressive behavior; combat gear; self-defense tools; military equipment; tactical gear; violent content; force advocacy; aggression promotion; combat equipment; self-defense gear
Sample of ads for this category:
Categories in Development
The below categories are currently in development and coming soon.
Abortion (coming soon)
High Level Definition: Ads related to abortion rights, reproductive health, and associated legal and advocacy issues.
Abortion Rights and Access: Ads focused on the legal rights to abortion and the accessibility of abortion services and medications, including abortion pills.
Legal Framework: Ads discussing abortion laws, restrictions, bans, and landmark court decisions such as Roe v. Wade and the Dobbs decision that impact abortion policies.
Pro-Choice and Pro-Life Advocacy: Ads representing the perspectives and advocacy efforts of pro-choice and pro-life groups, including campaigns and educational initiatives.
Reproductive Freedom Advocacy: Ads promoting efforts and tours aimed at defending and expanding reproductive rights and freedoms.
Abortion Services: Ads for services related to abortion procedures, counseling, and support within the context of reproductive health.
Keywords
Roe v Wade; abortion rights; abortion ban; abortion laws; pro life; pro choice; reproductive rights; abortion pill access; Dobbs decision; abortion restrictions; fight for reproductive freedoms tour
Sample of ads for this category:
Economy & Inflation (coming soon)
High Level Definition: Ads related to economic conditions, inflation, and policies that impact financial stability, the cost of living, and economic opportunities.
Economic Policy and Inflation: Ads that cover inflation rates, the Inflation Reduction Act, and other economic policies affecting the cost of goods and services. This includes efforts to curb inflation and promote economic stability.
Economic Opportunity and Employment: Ads promoting initiatives and programs aimed at improving economic opportunities, job creation, and addressing employment issues, including managing the unemployment rate and enhancing job market conditions.
Cost of Living and Financial Impact: Ads focusing on factors that affect the cost of living, such as food prices, gas costs, and affordable housing, as well as discussions on US interest rates and their effects on borrowing and investment.
Taxation and Fiscal Policy: Ads related to US tax cuts and fiscal policies influencing economic decisions and growth at both national and local levels.
US Economy: Ads covering the overall performance and outlook of the US economy, including the impact of various policies and market trends.
Keywords
2024 inflation; Inflation Reduction Act; Economic Opportunity Tour; US tax cuts; unemployment rate; high food costs; price of gas; cost of living; US interest rates; affordable housing; US economy
Sample of ads for this category:
Education & Parental Rights (coming soon)
High Level Definition: Ads related to parental rights specifically in the context of their children’s education. This includes content that addresses parental involvement, decision-making authority, and advocacy regarding educational policies and practices affecting their children.
Parental Involvement: Ads promoting services or resources that support parents in actively participating in their children's educational experience. This includes information about programs, tools, or support systems designed to enhance parental engagement in school activities and academic planning.
Educational Decision-Making: Ads focusing on parental rights to make decisions about their children’s education, including choices related to school enrollment, curriculum selection, and special education services. This includes content advocating for parental authority in shaping their children’s educational journey.
Advocacy for Parental Rights: Ads advocating for or against policies related to parental rights in education. This includes campaigns supporting parental control over educational content, transparency in school curricula, and the ability to opt-out of certain educational activities or programs.
Legislative and Policy Campaigns: Ads related to political or legislative efforts that impact parental rights in education. This includes campaigns supporting or opposing specific laws or regulations concerning parental involvement and authority in educational settings.
Support Services for Parents: Ads for services and organizations that provide assistance to parents in navigating educational systems and advocating for their rights. This includes educational consultants, legal aid for educational issues, and parent support groups.
Keywords
student loan forgiveness; “Don’t Say Gay” law; gender ideology; critical race theory
protect children; book bans; parents' rights; charter schools; school curriculum; political indoctrination of children; school hardening
Sample of ads for this category:
Foreign Policy (coming soon)
High Level Definition: Ads related to international relations, conflicts, trade policies, and global humanitarian and environmental issues.
International Conflicts: Ads addressing global conflcits and wars, including efforts for cease-fire and peace.
Trade and Economic Policy: Ads focused on trade policies, including US trade policy, China tariffs, and protecting US businesses. Energy policy relating (implicitly or explicitly) to dependence on foreign energy.
Military and Defense: Ads related to military crises, defense support, and NATO involvement.
Humanitarian Efforts: Ads for global humanitarian aid and crisis relief initiatives.
Climate Policy: Ads on global climate change policies and environmental actions.
Peace Movements: Ads supporting anti-war efforts and global peace initiatives.
Keywords
Israel and Palestine conflict; war cease-fire; anti-war movement; Ukraine and Russia conflict; China tariffs; NATO support; humanitarian crisis; global climate change policy; US trade policy; US military crisis; protect US businesses
Sample of ads for this category:
Immigration (coming soon)
High Level Definition: Ads related to immigration policies, border issues, migrant rights, and related social and legal matters.
Border and Security: Ads focusing on the US-Mexico border, border security, drug smuggling issues, and the role of the border czar.
Immigration Policy: Ads addressing immigration policies and reform efforts, including the immigration reform bill and general US immigration issues.
Migrant and Asylum Seekers: Ads for asylum seekers, migrant rights, and support services for individuals navigating the immigration system.
Illegal Immigration: Ads discussing illegal immigration, including issues related to undocumented immigrants and migrant crime.
Keywords
US Mexico border; illegal immigrants; immigration policy; asylum seekers; border czar;
securing the border; migrant rights; immigration reform bill; migrant crime; drug smuggling border; US immigration issues
Sample of ads for this category:
Troubleshooting
Although the outlined process is effective for most ads in a category or brand, a small number of ads might occasionally bypass the block. Possible reasons include:
The ad markup does not contain any of the signatures for the category or brand.
A recently launched campaign has not yet been integrated into our system.
The blocking signature is in a cross-domain frame and is therefore not detected.
If ads manage to get through, our AI technology can help identify them and we can quickly add new signatures to based on the identified patterns. Additionally, by running the ad creative in question or performing a quick keyword search in Ad Monitor, the client-facing version of our content moderation tool, you can quickly see what demand source the ad is coming from.
By leveraging these methods, we continuously enhance our blocking capabilities and ensure that your custom blocks remain effective.