Once Report An Ad Implementation is complete, users on your site will now have the option to interact with and give feedback on your ads, in real-time, from your site pages. Once an ad is reported, you are able to review the feedback and analyze the data across said reports. Here's how it works! 

While browsing your site, there will be verbiage below the ad (our default location) with an option to 'Report ad'.

Once clicked, the Report Ad Modal will surface. The modal will include 4 reporting options that the user can select. 

For any of the options selected, a user can choose to leave 'Additional Information'. If 'Other' is selected, a user must leave his/her input before submitting the report. 

Once submitted, the user will have confirmation that the report was successfully submitted. 

As seen in the screenshot above, a new ad will be served in the place of the ad that was reported. In the same way that our blocking product works when an ad is automatically blocked due to malware, the Report An Ad feature is also able to serve a new ad. 

We call the DFP refresh mechanism so that you don't lose out on the monetization opportunity. This means we strip the DFP call of all previous targeting parameters (prior to our refresh) in an attempt to avoid the same offending ad returning to the page. Note, we're only refreshing the single offending ad slot (via the DFP refresh function)

Congratulations! Ad Lightning's Report An Ad feature is successfully implemented and your users are now empowered to provide feedback on your site's ads. For next steps, you'll want a way to access this feedback. Fortunately, the reporting can all be found in the Ad Lightning UI for you to analyze. 

This data is located in the Blocking tab of our UI. From there, you'll 'Filter' by the Block Type. 

Once filtered by 'User Blocked', you'll see the 'Signature' column will display one of the 4 options the user was able to choose from in the Report Ad Modal,  'Source' of the block/report will be 'User', and the 'Blocked' column will be sorted by the total for each line item. 

On the right rail, you can see the trend of the user blocks, broken out by date. 

To access more granular reporting, you can select the 'View Details' option, or the graph icon in the 'Action' column. 

After accessing the Ad Details Summary page, you are able to read the specific comment the user left as 'Additional Information' in the Report Ad modal at the time of the report. You are able to see more information from the 17 user reports by selecting 'All Samples' in the top right corner of the Summary page.
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If you'd like to explore more of the user comments, you can select the graph icon in the 'Action' column of the individual line items. 

Finally, if you'd like to send a public URL report of this to anyone on your team internally, to the DFP Company who served the ad(s), or to the folks at Ad Lightning, you can learn how with the Creating Partner Reports help document.