Collectors: Shows the total number of data collectors found in the ad.

Cookies: Calculates the total number of cookies within the ad.

CPU: CPU reports on the total processing time it takes to load an ad. The more CPU an ad consumes, the less CPU available for processing other parts of the web page.

CPU %: Calculates how much of the processor's capacity is being used by the ad.

Denylist Signature: Shows the exact malicious signature that was found in the ad.

Denylist Type: Shows the reason an ad was flagged. (i.e. Malware, Phishing, Custom Block, etc.)

DFP Company: Surfaces either the numeric DFP Company value from your DFP/GAM account or, if you've granted us read-only access, surfaces the exact naming connection from your account.

Dimensions: Shows the banner size of the ad.

Domain: Shows the domain the ad was seen on.

Initial Requests: Shows the number of requests that were made prior to the load event dispatched by the window object.

Initial Size: Calculates the sum of all requests made prior to the load event dispatched by the window object.

Media: The media column will highlight if flash, video or auto-play/auto-play with audio videos are detected in the ad.

Network: The network, exchange or demand partner from which the ad was served.

Non-SSL: Percentage of non-secure network requests sent from the ad.

Rating: An ad's rating can be marked as good, fair, poor or critical. The rating is determined by comparing each ad's performance metrics to the range determined in the settings menu. Ads that exceed the acceptable threshold will be categorized as fair, poor or critical based on the lowest single score. The numeric value represents the overall severity of the combined issues. The lower values typically have a greater impact on page performance and user experience. Click here for additional details on this calculation.

Requests: Total number of HTTP requests or network calls used to render the ad. This includes any trackers and all web page assets (e.g. HTML, CSS, JavaScript, images and videos).

Size: Network payload measures the file size of the ad in KBs.

Status: Status indicates whether or not the ad has been flagged in reporting or removed by a network partner.

Subload Size: The additional file weight an ad loads in addition to the initial load.

Trackers: When an ad loads on a page, it often fires a tracker, or small script, to capture information about a person, visit or event. The number of identified trackers will appear in the tracker column.

Waterfall: Total number of network hops, or pass-backs, an ad experiences before loading on a webpage. A waterfall of three (3) means that the ad passed through three systems before the bid was accepted and the ad loaded on the page. A waterfall of one can be an indicator of a direct campaign.