With our Display Tag Scanner, you have the ability to scan a tag or HTML zip file, and QA it against your specs. Aside from checking the tag for malicious behavior, Tag Scan will also allow you to view all of the ad metrics related to the individual creative(s) and provide a pass or fail indicator for the specs you define as critical for your QA process. This includes:

The scanner can also check to see if media files are present for audio and video in your display creatives.

Perhaps most importantly, our tool provides an easy pass/fail status column so your ops team can quickly assess which tags meet your site specs and which do not.

Depending on the needs and size of your team, there are several ways tags can be submitted for scanning:

To upload tags via our UI, select "Display" from the "Tag Scans" drop down menu.

Clicking on this will bring you to the main Tag Scanning screen, where you are able to see tags and HTML5 bundles that your team has previously uploaded, as well as submit new tags. 

To add new tags or HTML5 zips, click the Upload button and select the relevant option.

(For purposes of this article, we'll be using the "Submit New Tags" option to walk you through how our Display Tag Scanner works.)

When you click "Submit New Tags," it will pull up the following screen:

You'll need to enter the following details:

Once you have completed these steps, click "Evaluate Tags" or "Add Another Tag" if you have multiple tags you are looking to submit at once.

Now that you've submitted tags, you'll be able to view results in the same place you submitted the tags (Tag Scans > Display). This view provides a quick snapshot of which tags meet your site specs and which do not via the Status column. Additionally, you can see the exact number for each metric.

If you wish to dig into the tag details further, you can click on the Actions button in the right-most column of each row, which will pull up a full report that includes:

You can also click over to the "Ads" tab and view the upload tags alongside your other scanned ads. Viewing all of this data together gives you a holistic view of how your uploaded tags will perform among the other ads running on your site. Alternately, if you'd like to see just the uploaded tags you can use the "Tag" filter.

For tags you've chosen to add to the scan rotation, you're able to view all of the scanned samples. To view these samples, click on the "All Samples" link in the right rail of the page, as shown below.

From there, you'll be taken to a page where you can view every sample and further dive into the details of each.

You may want to rescan a tag you previously uploaded when you believe the payload has changed. If the tag you previously uploaded was added to 'scan in rotation,' than the ADL platform has been continuously scanning that tag so you should already be able to see the results you need. However, if you'd previously uploaded the tag as a single, one-off scan, you can rescan that tag.

To do this, you'll need to navigate back to "Tag Scans" and click on "Display" in the dropdown menu. From there, you'll want to locate the tag you'd like to rescan and click on the </> button under Actions, as shown below:

This will bring up the Tag Details module and, in the bottom right-hand corner, you'll see a button labeled "Re-Evaluate Tag." Clicking this will kickoff a new scan for this tag and bring you back to the "Display" page you were previously on.

You should now see a new tag in the UI that will have the same description as your previous tag, with the word "rerun" at the end. "Rerun" signifies the new tag.

If at any point you have questions, feel free to chat with us using the icon in the lower righthand corner of the UI. Happy scanning!